fuse:d is a new designers and business network based in the south east of ireland, and launched in June 2016
fuse:d is a new network for designers and business people with an aim to connect the two communities, help them develop a closer working relationship, and promote the use of design within the local business community. It is the idea of Lorenzo Tonti, Hillary Coghlan, Lee Grace and John Gavin. We are all based in the South East of Ireland and are passionate in promoting design in our area.
For this design project, the client is also the designer of the identity, and it is therefore an untypical project—designing for other designers is difficult and demanding! The identity for fuse:d was initially a collaborative effort in naming and establishing the branding style. Subsequent work involved designing the collaterals and the development of the logotype into a working brand. The concept of the name came from the idea of fusing a community of designers, which are shown as the :d of the logotype. We are fuse:d is what it implies, making the point that all activities as designers are best carried out in a community, not in a vacuum, and will always be fuse:d to the business world and the wider community. Of course the name is also a word-play, with the term 'fuse' being a deliberate reference to 'lighting a fuse'. The bright colours reflect that lighting of a fuse, a sense of creativity, of being alive.
The brand will be rolled out as we organise more and more events and workshops, and support other groups in their efforts to stage events and workshops, in the design, business and cultural communities in the region.